Writing and Content StrategyDeliver the right content at the right time and place. Reach your target audience and help meet your business goals with crisp messaging. Try an e-learning approach. |
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Put patient concerns front and center in revamp of hospital responsive website.
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Wrote pithy blog posts on challenges that resonate with customers.
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Attracted top candidates with online career center.
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Blogged on health topics to engage target patients.
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Helped stressed parents get care for sick kids.
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Increased non-profit efficiency with self-service website.
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Based content on research with target users.
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Backed up ad campaigns with solid evidence.
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Overhauled email campaign to boost open rates.
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Created online guide for patients.
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Streamlined patient outreach after cancer treatment.
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Synched format with ease-of-use message.
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Used pain points to generate leads.
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Revamped newsletters to increase referrals.
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Demystified psychoacoustics.
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Used plain lanuage to explain ECG analysis algorithms.
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Used newsletter to build a community of cancer survivors.
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Ghost-wrote article for EMS Journal.
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Crafted fact-filled company profile for Wikipedia.
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Wrote best-practices paper for rural EMS agencies.
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Used seducible moments to promote conservation on utility website.
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Wrote technical support FAQS that truly help customers self-serve on the website.
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Told the story with customer testimonials.
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Wrote taglines to match conference goals.
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Wrote succinct product brochures targeted to customer concerns.
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Created versatile sales presentation to help presenters stay on-message.
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Used day-in-the-life stories of fire and rescue crews to sell defibrillators.
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Made scientists’ copy shorter, simpler and easier to scan. | ||
Interviewed experts to get specific advice for parents of 'tweens.
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Showcased researchers' efforts to solve real-world problems in newsletter for donors.
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Focused on people instead of programs to show how Casey helps foster kids.
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Spelled out ROI to show businesses the benefits of new Microsoft operating system.
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Explained benefits of HighMAT for home users, avoiding technical or marketing hype.
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Promoted Vascular Associates services by translating medical jargon into plain English for patients.
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Replaced long, scrolling page with easily scanned FAQs.
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Used terse bullet points and got rid of self-serving jargon to encourage "green" building.
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Wrote a succinct About Microsoft Education section that speaks to users' needs.
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Wrote clear instructions on using Microsoft tools to protect kids when surfing, gaming and instant messaging.
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