Klein Info Design LLC > content
Content That Clicks
Writing and Content StrategyDeliver the right content at the right time and place. Reach your target audience and help meet your business goals with crisp messaging. Try an e-learning approach. |
||||
 |
Put patient concerns front and center in revamp of hospital responsive website.
|
|
 |
Wrote pithy blog posts on challenges that resonate with customers.
|
 |
Attracted top candidates with online career center.
|
|
 |
Blogged on health topics to engage target patients.
|
 |
Helped stressed parents get care for sick kids.
|
|
 |
Increased non-profit efficiency with self-service website.
|
 |
Based content on research with target users.
|
|
 |
Backed up ad campaigns with solid evidence.
|
 |
Overhauled email campaign to boost open rates.
|
|
 |
Created online guide for patients.
|
 |
Streamlined patient outreach after cancer treatment.
|
|
 |
Synched format with ease-of-use message.
|
 |
Used pain points to generate leads.
|
|
 |
Revamped newsletters to increase referrals.
|
 |
Demystified psychoacoustics.
|
|
 |
Used plain lanuage to explain ECG analysis algorithms.
|
 |
Used newsletter to build a community of cancer survivors.
|
|
 |
Ghost-wrote article for EMS Journal.
|
 |
Crafted fact-filled company profile for Wikipedia.
|
|
 |
Wrote best-practices paper for rural EMS agencies.
|
 |
Used seducible moments to promote conservation on utility website.
|
|
 |
Wrote technical support FAQS that truly help customers self-serve on the website.
|
 |
Told the story with customer testimonials.
|
|
 |
Wrote taglines to match conference goals.
|
 |
Wrote succinct product brochures targeted to customer concerns.
|
|
 |
Created versatile sales presentation to help presenters stay on-message.
|
 |
Used day-in-the-life stories of fire and rescue crews to sell defibrillators.
|
|
 |
Made scientists’ copy shorter, simpler and easier to scan. |
 |
Interviewed experts to get specific advice for parents of 'tweens.
|
|
 |
Showcased researchers' efforts to solve real-world problems in newsletter for donors.
|
 |
Focused on people instead of programs to show how Casey helps foster kids.
|
|
 |
Spelled out ROI to show businesses the benefits of new Microsoft operating system.
|
 |
Explained benefits of HighMAT for home users, avoiding technical or marketing hype.
|
|
 |
Promoted Vascular Associates services by translating medical jargon into plain English for patients.
|
 |
Replaced long, scrolling page with easily scanned FAQs.
|
|
 |
Used terse bullet points and got rid of self-serving jargon to encourage "green" building.
|
 |
Wrote a succinct About Microsoft Education section that speaks to users' needs.
|
|
 |
Wrote clear instructions on using Microsoft tools to protect kids when surfing, gaming and instant messaging.
|