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Cancer Survivors Newsletter, SCCA

Streamline patient education

Challenge: Streamline efforts to attract cancer survivors for follow-up and guide them post-treatment.

Solution: Merge three newsletters into one, eliminating redundancy in patient communications. Survey survivors to determine their needs and audit newsletter archive to identify gaps in coverage. Create rough mockup to reflect content mix. Convince stakeholders to focus on coping with after-effects of cancer and treatment rather than research. Plan editorial calendar to deliver content focused on key messages.


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