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Content That Clicks

Casey Family Programs Web

Foster kids support

Challenge: Provide a glimpse of this social agency’s field offices from Los Angeles, CA, to Yakima, WA. Describe services without getting mired in social work jargon.

Solution: Interview field staff who provide hands-on help. Tell stories of how Casey programs make a difference in people’s lives. Use first person voice to let the personality of each field office shine through.


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