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Online Patient Guide

Online patient guide

Challenge: Help patients of Seattle Cancer Care Alliance know what to expect during treatment and connect with the services they need.

Solution: Consolidate pertinent information in an online Patient Guide—from maps to insurance coverage to coping with side effects of treatment. Test and refine navigation for the new section using Treejack. Tell the story with patient videos. Chunk up information rather than overwhelm with long scrolling pages. Write concisely, from the patients’ point of view, and format it to be easily scanned, with subheadings, bullet points and anchor links.

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