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Medical Device Marketing Collateral

Match format to message

Challenge: Convey ease-of-use of complex medical device.

Solution: Create layout that reflects ease-of-use message and write copy that distills product features and operating instructions into 1-2-3 steps. Make call-to-action prominent, so it's easy to contact sales rep directly. Limit detail so the leave-behind collateral emphasizes simple operation of complicated defibrillator/monitor.

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