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mobile website

Mobile web strategy

Challenge: Meet the needs of target users on the go.

Solution: Put limited resources into a streamlined mobile website for main tasks of target users (ability to look up faculty profiles and scan latest news). Donít try to recreate the full site on a tiny screen. Steer clear of mobile apps, since research shows target audience is unlikely to download an app and primary functionality doesnít require tapping into the device capabilities.


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