Klein Info Design LLC > user experience

Content That Clicks

Annotated Wireframe

Tweak templates to cut costs

Challenge: Make best use of templates from parent site to spare budget when spinning off new subsite.

Solution: Make creative use of existing templates to present content that meets needs of savvy institutional investors. Revise home page to create clear paths to educational information and calls to action for products. Map content zones on each page to likely source in code, CMS or data feed. Delete content that doesn’t fit target audience.

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