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Voices of Lifesaving

Voices of Lifesaving

Challenge: Promote defibrillators and the people who use them.

Solution: Sing the praises of Physio-Control defibrillators through day-in-the-life stories of Fire and Rescue crews. Interview paramedics about their life-saving work. In articles for EMS Magazine advertising supplement, focus on the rescuers, not the equipment.

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