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Content That Clicks

Email Newsletter for Oncologists

Increase patient referrals

Challenge: Encourage doctors to refer patients to Seattle Cancer Care Alliance.

Solution: Focus on news oncologists can act on to treat difficult cases, written from the point of view of referring physicians. Write compelling headlines that encourage click-throughs from email newsletters. Focus short articles on clinical trials and other leading-edge treatments. Pare down scientific details. Eliminate fluffy physician bios.


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