Klein Info Design LLC > user experience

Content That Clicks

user flow

Prototype for early testing

Challenge: Help customers use CRM software successfully to streamline their work.

Solution: Analyze user research data, existing content, and web analytics. Design the site to accommodate the very different needs of four user groups of Microsoft Dynamics CRM software. Develop taxonomy and create clickable prototype in Axure to enable early usability testing of redesign. Use new taxonomy to serve up content by audience, subject, content type and product version.

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