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Content That Clicks

Saving Water Website

Saving Water Partnership

Challenge: Encourage business and industry to use less water via rebates for water-saving equipment.

Solution: Help site owners clarify their main business goal for the Saving Water Partnership website--to encourage use of rebates among target business customers. Create direct paths to rebate applications. Focus web pages on the steps visitors need to take to get rebates. Ruthlessly cut unrelated verbiage.

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