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Content That Clicks

Sony BluRay Website

Using stories to sell

Challenge: Sell consumer electronics without getting mired in technical details.

Solution: Create concepts for Flash stories that let visitors run the show. Collaborate with designers and developers to tell the story and sell key features of Sony products. Examples: Compare HD to standard definition TV via a split screen. Drag-and-drop discs onto a PlayStation2 to see new game titles. Watch sound waves compress and expand to the full range of master quality audio. Click interactive menus without interrupting the action of BluRay Disc videos. Let visitors drill down to deeper information or ignore the technical details.


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