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Standard Insurance Wireframe

Standard Insurance website

Challenge: Meet needs of insurance company’s varied customer segments—individuals, businesses and brokers.

Solution: Conduct usability review of current site to identify problems. Perform competitive survey to determine industry best practices. Interview customers in each segment to determine their needs.

Diagram key paths to ensure that site supports business goals such as lead generation. Create wireframes to guide designers and developers in building site. The New York subsidiary reflects the customer segmentation approach.

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