Klein Info Design LLC > content

Content That Clicks

Sustainable Building Web site

Scannable copy for Green Building

Challenge: Encourage Seattle residents and commercial developers to start "building green."

Solution: Replace long-winded, jargon-laden Web pages with bullet points about the benefits of environmentally friendly building practices. Chunk information to give an overview before delving into the details. Link to authoritative sites rather than duplicate how-to information.


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