Klein Info Design LLC > user research

Content That Clicks

Clinical Trials Newsletter

Interviews with oncologists

Challenge: Encourage oncologists to consult with and refer patients to Seattle Cancer Care Alliance for treatment and clinical trials.

Solution: Interview target oncologists to determine what they want in online newsletters. Review past user research to identify the factors most likely to increase referrals. Plan editorial content to meet those needs. Eliminate content that doesn’t resonate: scientific details and fluffy profiles of researchers.


< < User research work samples