Klein Info Design LLC > user experience

Content That Clicks

Washington Mutual

Information architecture

Challenge: Make it easy for business customers of fast-growing national bank to reach the information they need in the fewest clicks possible.

Solution: Provide separate paths into the wamu.com< site for small business and commercial customers, who have different needs and approaches to banking services.

Give clear information on overview pages so visitors know what they will find before they click to specific information.


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